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MOST RELEVANT UX WORK IN

POLISHOP

I separated some of my contribution to this company, in chronological order.

Timeline

Important jobs and realizations across the time

15 march 2019

Kick Off: New E-Commerce Site

In this day, I started a research based in user feedbacks through the most important social media of the company, collecting a lot of comments (positive and negative) about the buyer journey in POLISHOP omnichannel. Next, I focused in e-commerce channel. Knowing the pain of the users in the site through some screen recordings, heatmaps and Google Analytics (number of downloads , search bar to find accurate results, cart checkout, bounce rate, etc), so,
within this whole context, I'm empathise with the user and ready to go to the next steps.

19 august 2019

Research results, prototypes and presentation to Directors

After some months and discussions about how the old site is effective and where it is not, I presented it to Directors of the company. Important UX deliverables like User Journeys and ready to navigate prototypes. It was the most important moment because they understood how users have navigated in site until this moment, how the new site will solve the main problems revealed in my research and in what way it could improve the business KPIs.

02 september 2019

Visiting VTEX Headquarters to define new strategies and alignments

In Rio de Janeiro, Brazil, the POLISHOP UX Team visits VTEX headquarters to align how we will work together with the I.T. VTEX team in the new base platform, aka VTEX IO, also, to know how this new product works and if it will be better to POLISHOP business.

06 april 2020

Desktop version is launched

Directors opted to keep PWA for mobile, and not the responsive version to support mobile sizes.

28 december 2020

Positive UX feedback about the most difficult year of the last times

For an omnichannel company, knowing that only the digital arm maintained the same financial results as before the pandemic, means that we are doing the right thing and POLISHOP's new platform was the right decision. We worked hard and the platform test was extreme. My job is on track! 

01 march 2021

A/B test to define the new top menu for Desktop

Version A= vertical menu.
Version B= horizontal menu.

and the winner is... the horizontal menu.

To the user, more clear options and fast links, facilitating the navigation. 

USER EXPERIENCE

POLISHOP
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Policia Militar SP

USER INTERFACE

CIMED
Editora FTD
Walmart.com

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